Job title: Demand Planning Analyst
Job type: Permanent
Emp type: Full-time
Industry: FMCG Fast moving Consumer Goods
Expertise: Supply Chain Management
Skills: demand planning analyst
Salary type: Annual
Salary: SGD $100,300.00
Location: Singapore
Job published: 2021-05-24
Job ID: 32135
Contact name: Rushit Shah
Contact email: [email protected]

Job Description


  • Regional
  • Overlap on global projects



  • Support the demand planning function for Southeast Asia
  • Build the forecast in collaboration with the commercial team
  • Support demand planning manager to prepare the S&OP cycle
  • Support process and system improvement
  • Ensure KPIs are delivered (forecast accuracy, SLOBs, Days of Supply, Bias, etc.)



  • Manage demand planning clinics for SEA
    • Elaborate statistical-based forecast based on portfolio segmentation using optimum algorithms
    • Ensure the demand forecast are updated and accurate in rolling 18 to 24 horizon forecast with proper assumptions being documented
    • Responsible for managing historical data clinics (shipments, depletions, etc.)
    • Reflect impact of commercial activities in the demand clinics (understand trends, promotional activities, new launch plans, cannibalization, etc.) 
    • Analyse depletions and drive shipment challenges, and conduct meaningful discussion related to the market depletions and stock position
    • Review and maintain R&O on a monthly basis with the commercial team
    • Collaborate with Marketing and Commercial Sales on SLOB opportunities as identified by supply planning 
    • Collaborate with Supply Planning to provide insights regarding forecast accuracy and bias
  • Product & Demand review
    • Support the demand planning manager in the preparation of the demand review & product review
    • Incorporate new innovations rolled out product review into demand clinics
  • Allocation
    • Collaborate with Commercial Sales and Marketing on drivers to share demand in alignment with supply constraints and the allocation decisions 
    • Ensure allocation decisions are reflected timely in the systems for execution
  • Depletions
    • Collect and maintain the depletion database o Prepare depletion analysis and templates o Leverage analysis on depletions to support the determination of the sales forecast
  • Systems
    • Support system improvements and evolutions
    • Identify scenarios in UATs in SAP & responsible for execution
    • Maintain master data related to demand planning
  • KPIs
    • Prepare demand planning KPIs and ensure the actions for continuous improvement are in place
    • Analyse forecast accuracy/bias and identify the root cause, and drive improvement with the commercial team



  • Demonstrate flexibility and resilience and respond constructively on new demands & challenges
  • Strong analytical ability & business-oriented with drive for excellence 
  • High degree of comfort with numbers and in analysing data
  • Excellent interpersonal & strong communication skills; ability to manage stakeholders
  • Display proactiveness and tenacity in resolving issues



  • Strong S&OP Demand Planning or Supply Chain background. Preferably in Beer/Wine/Spirits, Beverages, or FMCG/Pharma industries
  • Experience in SAP ECC & APO
  • Experience in Power Query/Power BI
  • Data Mining experience